JUMP:
Alex
Aron
Emma
Huda
Jeenal
Karim
Kieran
Lovisa
Tanbir
Thea

Wow. 2020 was a hard year. This talented class of students from around the world broke through 2020's pandemic and managed to create some incredible works and projects over the last few months; showing off the best of their skills.

Let's celebrate some of their impressive work across this portfolio.

As we head to graduation, remember we're.....

CONSTANTLY PROGRESSING >> 2019 >> 2022 >> CONSTANTLY PROGRESSING >> 2019 >> 2022 >>

Alexander

Alexander Suki //

Name: Alexander Suki
Biography: I’m currently a Ravensbourne student studying UXUI. I enjoy coming up with new innovative ideas and love spending most of my time researching. I have a balanced skill set but what I value the most is the ability to solve problems that are looked over by others. I would like to eventually step into the gaming industry as that’s what I spend time researching.
Skillset: UX Design, UI design, Spark AR, Webflow, Illustrator, Photoshop and Figma
Contact: @xela_suki (Instagram)

Project 1

Title: Wellbeing app Petivity
Tags: Phone, app, user experience, wellbeing, service
Brief: I was tasked with creating an app that would help people make better life decisions to help their wellbeing. I was prompted to draw inspiration from the UK government’s behavioral insights team and target users to formulate a problem statement in conjunction with tutors surrounding mental health and wellbeing.
Description: What’s on display here is a wellbeing app I created called Petivity. This app focuses on gamifying activities to entice players to get out and partake in activities that boost the user’s health. The user creates a profile and has to maintain their stats by booking things to do via the app itself. The user will eventually be able to battle (send love) to their pets and obtain the desired pet.
Time Period: November 2019 – March 2020

2020




Project 2

Title: Service designing with Dr.Martens
Tags: Application, Phone, Website, Service, User Experience, Customers
Brief: Assuming the role of a junior service designer I was tasked with creating a new service for a selected retail company. In light of the pandemic, creating a service that would encourage customers to return to the store was advised.
Description: My concept allowed the user to try on boots using AR. In addition to this, in order to incentivize people to shop in person, an activity was created within AR for customers to experience exclusively in stores. In order to create this concept, I had to undergo a few research techniques top in point what type of service people needed. Time Period: April 2021 – 18th June 2021

2021




















Aron

Aron Driessen //

24 year old dutch/hungarian designer/developer studying UX/UI design at Ravensbourne University London.
Studied Game Design at NHTV Breda, and Graphic Design at the WdKA in Rotterdam.
A fan of practical design, creative coding, gaming, and good fiction books.
In my free time I work on personal projects ranging from websites and games to digital illustration and creative coding experiments.
While I am keeping my options open, my long term goal is to use my multi-disciplined skillset to work on the frontlines of new gaming experiences, be that an indie game pushing the boundaries of the game format, or technologies like Virtual Reality that make completely new and unique experiences possible.
Skillset: ui-design, coding, ux-design, game-dev
Contacts: arondriessen@yahoo.com
https://www.instagram.com/arondriessen/
Website (Portfolio Site): https://www.arondriessen.com

Project 1

Project Name: Transparent – Mental Health App
Tags: university-project, ux, ui, app-design, health
Project Brief: An app design project centered around the "5 ways to wellbeing", and how we can use "nudging" to help improve people's lives.
Project Length: November 2020 – March 2021
Project Description:
“Transparent” uses both collected and user-provided data to recommend behavioral changes and provides a way to track personal goals.(See Img. 1) Primary and secondary research was conducted to gain insights on the target-demographic's (gig-workers) work-life balance and mental health. Affinity diagrams and user-personas were then used to come up with possible solutions, which were then evaluated with decision matrices. (See Img. 2) After the final idea was selected I started filtering out features, detailing processes, and connecting them to start figuring out the user-flow of the app.(See Img. 3) With the help of user-flow diagrams, layouts were drawn and tested first through physical paper prototypes and later digitized with the Marvel app.(See Img. 4) Not wanting to disregard the data concerns around an app that collects so much data, I designed my app's brand "Transparent' around transparent data usage and giving users both access to and control over their own data. The visual language uses dark tones with sharp accent colors and modern typography. (See Img. 5) Later rounds of user-testing were also done on the digital prototypes designed with Adobe XD. Feedback was used to improve the designs and address usability concerns through iterative design.
Project Video: N/A
‍External Link: N/A

2020



Project 2

Project Name: Puzzle Game (In-Progress)
Tags: personal-project, coding, ux, ui, game-dev
Project Brief: What started as a coding exercise one summer break, grew into an attempt tofinish making and publishing a web-based geometric puzzle game built in Javascript with the helpof p5.js.
Project Length: July 2020 - N/A (Ongoing)
Project Description:
Yet to be named, this game in-progress uses Rubik's cube-like tile/grid based puzzle mechanics toconnect two endpoints with a variety of different shaped pieces across the board. (See Img. 1) The two basic mechanics were tile rotation and movement. Varying grid size and anincreasing number of puzzle pieces were enough to create some challenging levels. (See Img. 2) Next I implemented two new features: Line shifting moves an entire row/column oftiles, whereas corner rotation rotates an entire corner of tiles. I also made a set of dev tools formyself to design and test levels in-game. (See Img. 3) With a couple dozen levels and 4 unique mechanics I turned to fixing up the UI a bit. Imade a universal style for elements, along with an animation framework. (See Img. 4) After a break I returned and redesigned the visuals and UI. I also rewrote/optimizedthe existing mechanics and fixed a lot of old loose ends. Animation bugs, exploits,solution checkingissues, etc... (See Img. 5) After this I wanted to work on something new, so I made levels with multiple paths.All paths in a level have to closed for a level to be solved.
Project Video: N/A
External Link: https://arondriessen.github.io/PuzzleGame/

2021



Emma

Emma Bucknall //

Designer profile
‍Name: Emma Bucknall
Graduation year: June 2022
Skillset: Adobe XD, Adobe InDesign, Adobe Illustrator, Adobe Dreamweaver, Adobe Photoshop
Contact info:
(E) emmabucknall09@gmail.com
(T) 07388689945
(LinkedIn) https://www.linkedin.com/in/emma-bucknall-70322a1a1
Biography: I am a 21 year old designer and illustrator from Kent. Being a hard worker and having strong passion for design I am always looking for ways to further my knowledge in the field. I continuously enjoy testing my abilities, setting up an art business while completing a UX internship during lockdown. Currently in my third year studying a Bachelors degree in UX/UI, I am keen to further my experience with upcoming projects and work experience.

Project 1

Project profiles
Project 1- App; sustainable shopping experience.
This project was a self-set brief over the course of 3 weeks, to accompany the designers dissertation; where she explored how individuals can help climate change through consuming fish caught sustainably.
‘Sea the truth’ is an app where users can search for types of fish they wish to consume, choose a product from a sustainable selection provided and give directions to a store of their choice which has the product in stock.
This app is intended to help consumers that wish to better the environment through their food consumption. It provides individuals with the ability to choose fish that has been caught sustainably, helping reduce the number of fishing trawlers damaging the ocean floor. It intends to provide a sense of satisfaction to the consumer, with the knowledge that they are helping the environment, whilst also enlightening them to the truth about the fish they eat.

2020

JUMP:
Alex
Aron
Emma
Huda
Jeenal
Karim
Kieran
Lovisa
Tanbir
Thea





Project 2

Project 2- Website; Dr Martens Experience
This project brief involved creating a unique personal shopping experience for customers in the high end retail industry.
For this project, the designer selected the retail brand Dr Martens. Customers are able to enter the store and in the ‘design corner’, create a customized boot using digital tablets. Shoppers have the ability to add a date or initials to their boot, encouraging the idea of gifting and personalization.
They are able to choose the color of the text from a wide selection as well as the text position on the boot. This design allows for customers to visualize and interact with their own customized boot before production.
The creation of this experience involved a lengthy process which involved; Affinity diagramming, primary research collection, blueprinting, ideation, service mapping, storyboarding and finally creation of the final product over the course of two months.

2021

Huda

Huda Abdi //

UX/UI Designer Huda Abdi
Graduation Year – June 2022
Skills: Idea Generating, Branding, UX & UI Design ,Unity, Adobe XD, Premier Pro, After Effects ,Adobe Illustrator and Spark AR.
Contact Info:
Email- hudahafsaabdi@gmail.com
Number – 07366265756
Biography: My name is Huda Abdi and I’m currently studying User Experience and User Interface Design at Ravensbourne University. During my years I found that my most crucial and strongest skill is to generate ideas and if it’s not working to easily pivot and create more. In addition, I strive to be a well-rounded UX/UI designer by constantly learning and staying Informed about social causes and observing changes in attitudes, wants and needs because of this it keeps me conscious of different perspectives. Therefore, my willingness to learn, be informed and open minded makes me passionate and motivated to create great results and open to experiment with new ideas and fun projects

Project 1

I was tasked with creating an app that would help people make better life decisions to help their wellbeing. I was prompted to draw inspiration from the UK government's behavioral insights team and target users to formulate a problem statement in conjunction with tutors surrounding mental health and wellbeing.

2020

Project 2

I was tasked with creating an app that would help people make better life decisions to help their wellbeing. I was prompted to draw inspiration from the UK government's behavioral insights team and target users to formulate a problem statement in conjunction with tutors surrounding mental health and wellbeing.

2021






Jeenal

Jeenal Rathod //

Name: Jeenal Rathod
Bio: I am a 20 year old designer and artist from India studying UX/UI design at Ravensbourne University London. I am curious, creative, artistic and empathetic person and I try to reflect that in my designs. Apart from the university projects I do art in my personal time for myself. I do not have a defined style yet and so I do a bit of everything like portraits, graphic spreads, websites, painting etc. I like detailed work, the kind that has meanings and reasons behind doing what is done but its not obvious. I feel like that is how one puts a bit of themselves in everything that they do and that is how I like my work to be; not just my work but also a part of me.
Skillset: Adobe software's, ux design, ui design, graphic design, painting etc.
Contact info:
Phone: +44 7437043079
Phone: +91 7874255223
Email: jeenal.rathod1@gmail.com
Instagram: @jeenal.rathod1

Project 1

Title: Levis service design
Brief: I designed “Make Your Own Jeans with Levis” as the final project of second year. I created a service on website and an in-store app that helps you make your own custom made jeans.
Description: The service provided on the website basically helps you select the size, color, material, and style and have the jeans made just for you and delivered to you.
The in-store app allows you to see how your selections will look on a big screen and the store has interactive material samples that would display the look of the material on screen when it is touched. The store also gives you a stamp card where if you get 6 stamps (one per order) , on the sixth stamp you would be eligible to get any sort of personalization from available options for free.

2020

Project 2

Title: Magazine spreads
Brief: This project basically depicts what my hobbies would look like as magazine spreads.
I designed two magazine spreads about my hobby MODEL UNITED NATIONS. The spreads basically depict how debatable, passionate, open and aggressive the place gets. And how in order to be a participant one needs the public speaking skills. The images used in the spreads are the real life MUN’s that I have participated in or judged.

2021


















Kai

Karim 'Kai' Kraku //

Designer - Karim “Kai” Kraku
Skillset: FIgma, Adobe XD. Photoshop, Premiere Pro, Fusion
Languages: English (native), Spanish (beginner), Twi (beginner)
Contact info:
Email: dragonux@icloud.com
Website: kraku.dev
Instagram: TBC
LinkedIn: LinkedIn.com/in/karimkraku
Info: I’m Kai! I’m a UX/UI designer of Ghanaian and British descent! I believe an element of play and exploration can be applied to everything, so I always use this to the best of my ability to create thoughtful designs, and out of the box solutions to everything I approach. I’m also currently a part time Technical Specialist at Apple, where I get to explore even more of my technical side in a problem solving role.

Project 1

Streaks is a behavior tracking and rewards app concept I created during my UX/UI degree at Ravensbourne University London. I created a concept for an app aimed at teenagers and young adults who are not employed or in education. It is an app designed to inspire positive routines and behaviors within this demographic.
Streaks was designed to inspire healthy routines, via gamifying and quantifying healthy habits and routines of it’s users. It does this through listing different targets and habits within a digest for each user.
It intuitively displays progress towards completing this task through a feature called ‘snail race’ which allows players to compete on the task progress, adding a motivational and gamified element
youtu.be/oUJ-NVRXQCM

2020

Project 2

In my second year at Ravensbourne University, we were presented with an assignment titled' Extending Experience' which challenged the class in tweaking an existing retail experience provided by a high street brand to enable businesses to pull customers in-store. This would be presented to potential customers at the end of the COVID-19 pandemic.
I dissected Ray-Ban's current service delivery map and retail experience to come up with a solution that would excite customers to come in-store, while also generating online traffic. See the attached videos for the results of this project!
Youtu.be/O9SxqoCi63k

2021






Kieran

Kieran Lenagh //

Designer/Project Info
Name: Kieran Lenagh
Email: kieranplenagh@gmail.com
Skills: Adobe Suite (Illustrator, After Effects, Photoshop, XD, Premiere Pro, Lightroom); Figma; Sketch; Spark AR; Unity; Cinema4D; Blender; HTML; CSS; JavaScript
Bio: I’m Kieran, a UX/UI Design student in my 3rd year of study at Ravensbourne University and based in London. Having started my career working in various IT roles over 10 years within the motor, retail, and housing sectors, I decided upon relocating to London to pursue a change in direction to work within design.
Within my personal life I have huge passions for video games, music and nightlife, craft brewing, LGBTQ+ history and current movements, fashion, Japanese culture, and cars/motorsports. Coupled with my keen interest in technology, from building PCs at 8 years old to later becoming fascinated with being able to show my creativity through design applications and creative coding, all my hobbies and passions help to shape my design vision.
Throughout my career I have been involved from different aspects in projects focused on branding re-design, user interaction, mobile design and development, e-commerce, and creating bespoke business solutions. My input as a designer to date has typically centred around graphic design, user experience and interaction design, and branding but I stay engaged within practices across the design industry as well as new methodologies and trends which emerge.

Project 1

Speculative Identities - Stonewall
The brief set for this piece of work was part of an elective unit of my university studies, whereby we had to decide upon an existing organization and take their current branding through a revision to better convey the organization's identity.
For this I chose Stonewall, a UK registered charity who represent people within the LGBTQ+ communities and assist in fighting for their sustaining and improving their rights. Stonewall’s current visual identity is consistent however I found it far from being visually representative of the communities the charity represents. I chose to reimagine the organizations identities through common marketing materials, as a lot of this is synonymous with how Stonewall currently display their visual identity. I moved away from the heavy use of Futura Bold to opt for Bicyclette Regular on the logo type; with the S of Stonewall designed myself as an homage to the neon sign of the Stonewall Inn the pub in Greenwich Village, New York which sparked the Stonewall Riots in 1969. For the main marketing materials, I chose the tagline of speak up almost as a call to action for queer communities to use their voices and be heard in society. I modelled this type and also the reimagined star logo shown in the images using Cinema4D, focusing on showing the colors of the progress flag to be inclusive of the people Stonewall are representing as a charity.

2020

Project 2

Transmogrify – Spark AR Visual Equalizer
For this project we briefed with creating a mobile augmented reality experience which transformed either a current experience or the user’s appearance in an engaging manner. After iteration and experimentation with a couple of initial ideas I decided to develop a visual equalizer to pair with music applications in Spark AR.
The idea behind this was to create an interactive visual EQ which could work between apps such as Spotify and Instagram via the filters within the camera feature of Facebook applications. The EQ’s could be customized and tailored to the music a user is listening to, with the added ability to control/change the animation of the EQ with gestures such as tapping or facial movements.

2021




Lovisa

Lovisa Hervindal//

Designer Name: Lovisa Herfindal
Skillset: UX design Visual design Product design User Research
Contact info
Email: herfindallovisa@gmail.com
phone: +46732015332
Instagram: @lovisaherfindal
Linked in: https://www.linkedin.com/in/lovisa-herfindal-a4317b185
Autobiography: My name is Lovisa and I’m a passionate UX/UI design student, enthusiastic creative and a lover of design and structure. Everything I do, I do with engagement and purpose leading me to always do my best. Currently I’m studying UX/UI design at Ravensbourne University, London. Prior to that I started my education and path in the creative industry at Berghs School of Communication, Stockholm. Through my time at University I have encountered a number of challenges leading me to develop strong communication skills appropriate for the creative industry. I'm naturally an analytical and strategic thinker which balances my creative side. Every day I become more passionate in my role as a UX/UI designer. However to me it has become more than work, it is my sincere interest and lifestyle.
For as long as I can remember, people have told me that creativity and curiosity are my most profound personality traits. Thinking outside the box has always come easily to me; which is why I see my unique skill set as an opportunity to build innovative and distinctive solutions for the future. I am a self motivated, independent person, interested in intellectual topics and approaches to life.

Project 1

Project Name: loveholidays project
Tags: UX Design, Visual Design, User Research, Product Design
Project length: June 28 - 2021
In the summer of 2021 I was given the opportunity to do an internship with loveholidays. It was an interesting time to join the company as they were in the middle of redesigning their visual language and platform. During the time with loveholidays I conducted a wide range of research resulting in several strong ideas of opportunity for loveholidays. Finally I pursued two of the ideas which were a progress bar - helping customers to understand the purchase funnel - and a new offer card - showing customers what extras will be available for their trip. Both opportunities were connected to helping customers understand their alternatives and navigation better.
For a more detailed case study visit:
https://tech.loveholidays.com/discovering-and-executing-on-design-opportunities-at-loveholidays-7887ee50902f

2020


Project 2

Project Name: UNIQLO Service Design Project
Tags: Service Design, UX Design, Visual Design, UI Design, Product Design
Project length: April 01 - June 17 2021
As a final project of year 2 at university, we were introduced to retail service design. I chose to work with UNIQLO for my project and created a multi channeled service across in store and app design. The app allowed for two features, one recommendation feature helping to recommend you clothes and materials based on your lifestyle and one feature allowing the user to unlock and pre-buy new collections in store through the app. By entering the store, the user can unlock coming clothes recommended for them.
To try it out, follow this link:
https://www.figma.com/proto/jgYlxg6nHryN7zP8pYRvf7/Prototype-link?node-id=0%3A69&scaling=min-zoom

2021









Tanbir

Tanbir Ahmed //

Name: Tanbir Ahmed
Graduation Year: 2022
Biography: I am a 21 year old web designer/developer from London. I currently study a UX/UI bachelors degree which I believe will not only, broaden my web developing skills in the nearby future but also gives me a wider choice of career paths. This field is not only afield which I want to work in but also a hobby of mine. My aim from this degree is to be able to do what I love best which is to freelance work for clients whilst also travelling the world. The end goal is to have an established business within this career path. I love challenges; running a business, whilst juggling my university course and completing an internship with a design company in my first year of studies has proved to myself that I am able to accomplish anything!
Skillset: UX Design, UI design, Coding, Augmented Reality, Fusion360, Adobe applications
Contact: Instagram: https://www.instagram.com/ta_uxui/
LinkedIn: www.linkedin.com/in/tanbir-ahmed-uxui87998819b
E-mail: tanbirahmed5178@hotmail.com

Project 1

Project details & Description
Project Title: Khanty-Mansi Autonomous Okrug Website
Tags: design-data-&-insight, html5, CSS, JavaScript, ux, ui
Brief/Mission: I was assigned a location on the globe. The aim of this project was to create a website which contained information about the area I was given in a creative and innovative way. I was given a region in Russia known as Khanti-mansi autonomous okrug.
This project put a lot of my skills and abilities to the test such as; my research skills, coding skills, working independently and so on. It was extremely challenging as I had to solely rely on the resources online as we were in lockdown during this project.
It was very hard to find information online about the area I was given. However, I found an article about Khanty-mansi autonomous okrug being the largest oil and gas producing region in the country. So i decided to dive deeper into this by looking at how life for both humans and animals have been affected due to the production of oil and gas.
My website consisted of data to help users visualize the story better as well as a static and interactive map to show users where khanty-mansi autonomous okrug is located as well as where the oil and gas productions are taking place.
I created this site from scratch using a source code editor called Brackets. The coding languages applied in this project were; HTML5, CSS and JavaScript.
Time Period: June 2020
This website contains information on a region within Russia. The project focusses on the design, data and insight which meant that I had to conduct a vast amount of research onkhanty-Mansi autonomous okrug and displaying the information through visual data such as maps and illustrations.
(See Img. 1) This is the homepage with the logo on the top left corner, the menu on the top right corner as well as beneath the title of my website. The background illustration was created by myself using adobe illustrator. This homepage consists of house style colors which has been used throughout the site for consistency and professionalism.
(See Img. 2) I added a sticky banner containing the logo and menu options so that users don’t have to scroll back to the top of the page in order to navigate through the website.(See Img. 3) Another feature which I had added to my site was an interactive map which I had designed using an external software; map box. This was to allow users to visualize information and data better. The map allows the user to zoom in, out and move around the map to see where the region was on the map along with information which I was trying to present.
(See Video) I added a short clip for a better understanding of what my site contains along with some of the interactivity features/animations.
YouTube video link: https://youtu.be/J1SI6yAFlPc

2020

Project 2

Project details & Description (Project 2)
Project Title: Light Away
Tags: responsive-spaces, unity, ux, ui, api, Chinese-lantern-festival
Brief/Mission: This project explores the potential of designing experiences for spatial environments, from exhibitions to public space, indoors and outdoors, with a variety of purposes. Challenged to create an immersive experience which tells a story through interaction, this project put my creative skills to the test as I was given some freedom in what I was able to create when the project was set.
The interactions I employed drives progression through the story, enabling the visitor to understand and experience the story.
I applied research methods to explore ideas on narratives, information, identity, materials, and experience design. Through iterative testing and prototyping, I developed my skills inworking with typography, imagery, and content, at different scales and perspectives. This project reinforces visual design skills and user-centered design approaches from previous projects.
Experience and skills learned on other projects were extended using real time inputs including user, sensor and networked data, thus deepening my understanding of how to communicate concepts and content. Playfulness, intuitive, interactions, multisensory, atmosphere, played an important role in this project.
I had to ensure that my experience and interactions were intuitive, discoverable, and required minimal instructions.
Time Period: March 2021
Light Away is an immersive experience paying tribute to the Chinese lantern festival. Light away allows people to post a tweet with a short message of what they would like to attract in the coming year or something which they would like to let go of. This message will be displayed on a lantern which will slowly float up the screen. On the Chinese lantern festival, the lanterns symbolize the people letting go of their past selves and getting new ones, which they can also let go of next year. The lanterns are almost always red to symbolize good faith. Therefore, the main color used within my immersive experience consisted of the color red.
(See Sketch Img.) This was a rough sketch which I had produced in the ideation stage of my project. At this stage, it was one of several ideas which I had thought of. However, it was one of my strongest ideas.
(See low fidelity Img.) After looking through my ideas, I decided to choose this idea for my final product. I had to create a story board for my immersive experience as part of the project. This was a low fidelity story board.
(See High fidelity Img.) I decided to create a higher fidelity story board due to the fact that the low fidelity consisted of a lot of text explaining what is occurring in each slide which eradicates the purpose of a story board. So, this story board only consists of imagery, allowing the user to visually understand what is occurring in each slide.
(See Video) Here is a short clip of my final working prototype of my immersive experience.
YouTube video link: https://youtu.be/bWQW0o6FTGw


2021







Thea

Thea Wittbjer //

Designer - Thea Wittbjer
Skillset: Adobe (Photoshop, Illustrator, Premiere Pro, Lightroom, InDesign, XD & after effects),EPiServer
Languages (Swedish, French, English and some Spanish)
Contact info:
E: theaceciliawittbjer@gmail.com
T: +46 76 782 9797
Instagram: @theawittbjer
LinkedIn: https://www.linkedin.com/in/theawittbjer/
Autobiography: Being born and raised in Luxembourg, holding a Swedish passport, and having attended the European School, I have a broad and diverse background. My decision to move and live at a Swedish boarding school for my last three high school years added to my understanding of my family’s culture. Sweden was very different to Luxembourg, very cool and trendy and a great experience for me that increased my interest for design and bringing cultures together. Thanks to my multicultural upbringing I speak English, French, Swedish (my mother tongue) fluently and some Spanish, and I embrace diversity. Although my personality is very outgoing and social, I do enjoy quiet time on my own to collect my thoughts.
Currently pursuing my dream, studying for a BA (HONS) UX/UI design at Ravensbourne University London, I am proud that my hard work has paid off with top results so far.
Known to be a hard worker enjoying managing my tasks and getting things done, my personal motto is “Go where your heart wants to go and your brain will follow”. In my free time I enjoy skiing, traveling, photography, drawing and singing.

Project 1

PalmaDog
Tags: ux, ui, design, website, communication, e-commerce
Time: August 2021
Mission: Recreate website to reach a bigger following than before.
Description: Working with developing their web design, content structure as well as making sure the website had produced the relevant information was a new and exciting field to work in. As a result of my work the website is now live and PalmaDog have a bigger reach than they have had before.
My response: Applying different user friendly philosophies meant reaching a bigger customer platform - having this in mind today's world calls for a slick, minimal and creative design.
Wanting to create the feeling of happiness and knowledge the brand guideline is working with brands that have 4 distinct mandates such as; a democratic country with human rights, animal rights and with a commitment to nature led to having a blog that enlightens and inspires comfort and health tips for your dog as well as connecting with their customers on a monthly basis.
As the owner is from Sweden and the shop is located in Mallorca the website also comes with these languages making sure that all costumers feel welcome.
As a result of my work the website is now live and PalmaDog have a bigger reach than they have had before.
Links: www.palmadog.com
Designer: Thea Wittbjer

2020

Project 2

RedBull Music Festival:
Tags: ux, ui, marketing, communication
Time: Nov-Dec 2018
Mission: Create a festival on brand for RedBull Music to be held at Vaxholm 2019
Description: “How can we transform RedBull from being associated with extreme sport to activating consumers to explore all elements of the company?”
After doing our research and creating a persona we came up with four different words to describe RedBull Music:
- Community
- Explore
- Movement
- Challenging yourself
When we combined all of that together we came up with the festival slogan - ENERGY.
Our response: A level-up festival, the more you would dance the more energy you create! ENERGY being the key word, we focused on a glow-in-the-dark can with a QR code leading festival-goers directly to AppStore where they could download the RedBull Music Festival application.
We designed the application as a game. The winner of the game would zip line across the crowd during the festival and press a giant button in front of everyone and the stage would explode in foggy smoke, lights, etc. Thursdays would become the big RBF game night which were to include artists performing at the festival. The game itself was a quiz with clues to figure out regarding who would be performing, the faster the response the more RedBull energy would build up.
In side menus, participants could purchase tickets for the festival, learn about RedBull Music Academy and listen to some of the artists.
Designers: Thea Wittbjer, Måns Murmark, Emma Gårdh, Ebba Liepe, Emma Hederström

2021